About this redesign · Confidential

For the BeOne · CLL Navigator team

We rebuilt your CLL Navigator — same approved content, reorganized and built to stay MLR-clean.

The site you just explored is a Genflare demonstration: every page, every word, every link, and every approval code from your live site — preserved. We changed only structure, navigation, and visual design.

17 pages → 17 pages 0 pages dropped 0 content or claims changed Built to your MLR template
Structure changed. Approved content didn't.

The reorganization

Three taxonomy dropdowns became a journey-first experience — with nothing lost.

Your content was strong; its structure buried it. We reorganized the same 17 pages around where a person actually is in their CLL journey. No page was removed, renamed away, or rewritten.

What changed — and what didn't

The line that matters for review.

No review needed

  • Journey-first navigation and information architecture
  • A modern visual system, drawn from your existing brand colors, fonts, and logo
  • Consistent page templates, on-page jump-navs, and read-time labels
  • Mobile-responsive layout across all 17 pages

Unchanged & preserved

  • Every word of approved copy, reused verbatim
  • All references, disclaimers, and the US-residents notice
  • Every NP-PRC approval code, on its original page
  • All outbound links and their destinations

The short list

A handful of additions that would need a quick MLR look.

Each one reuses content you've already approved — surfaced or summarized, not newly created — so a reviewer can clear them on sight.

“Key takeaways” summaries on long pagesFaithful condensations of that page's own approved copy.
“Questions to ask your doctor” cardsYour existing conversation-guide questions, surfaced on-page instead of buried in a PDF.
Stat calloutsFigures already published and cited on your site, shown with more visual prominence.
Journey wayfinding microcopyShort navigational labels (“Newly diagnosed?”) — no medical claims.

How we'd take it to your team

Your MLR/PRC team makes the final call. We make review fast.

For a live build, we produce the formal review package to your team's template — annotated claims mapped to references, a complete change log, and a submission determination — so your reviewers spend their time only on what genuinely needs judgment.

This overview is a working model, not legal advice. The “unbranded is lower-review” approach rests on FDA practice and current guidance; final classification of any asset belongs to your MLR/PRC team and counsel.

Explore the redesigned site →

Same approved content, reorganized for a better patient experience. That's the whole idea.

Prepared by Genflare · Confidential & proprietary