For the BeOne digital health team

We rebuilt your CLL Navigator website: same approved content, reorganized and built to minimize MLR-review.

The site you just explored is a Genflare demonstration: a modern, journey-first rebuild that makes CLL Navigator far easier to find your way through, read, and act on. Every page, word, link, and approval code from your live site is preserved, so the experience moves forward while the approved content stays exactly as it is.

New journey-first wayfinding 17 pages, still 17 pages 0 pages dropped 0 content or claims changed

Structure changed. Approved content didn't.

Why the rebuild matters

A better experience, not just a different one.

Your content was strong; its structure buried it. We rebuilt CLL Navigator around the person using it and brought the whole experience up to a modern standard, without touching a word of approved copy.

Meet people where they are

Journey-first wayfinding routes someone by their moment, newly diagnosed, watch-and-wait, in treatment, or caregiving, instead of guessing which dropdown holds the answer. Less hunting, less overwhelm at a hard time.

A modern, cohesive experience

A refreshed visual system built from BeOne's own brand, consistent page templates, mobile-first layouts, on-page jump-navs, read-time labels, and accessible text sizing, so content is easy to scan and trust on any device.

A clear path to support

The community sign-up and support resources are surfaced consistently across the site, so the step from learning about CLL to getting help is always one tap away.

See the page-by-page map → Open the redesigned site →

What changed, and what it means for review

The whole redesign, grouped by the review it needs.

Most of the work needs no review at all. The only items a reviewer should look at are in the third column, and each reuses content you've already approved.

Unchanged & preserved

Carried over verbatim from your live site.

Every word of approved copy, reused verbatim
All references, disclaimers, and the US-residents notice
Every NP-PRC approval code, on its original page
All outbound links and their destinations

Experience upgrades

The craft of the rebuild. Structure and presentation only, so none of it needs review.

Journey-first navigation and information architecture
A modern visual system, drawn from your existing brand colors, fonts, and logo
Consistent page templates, on-page jump-navs, and read-time labels
Mobile-responsive layout across all 17 pages

Light MLR review

A short list, each clearable on sight because the content already exists.

"Key takeaways" summaries on long pagesFaithful condensations of that page's own approved copy.
"Questions to ask your doctor" cardsYour existing conversation-guide questions, surfaced on-page instead of buried in a PDF.
Stat calloutsFigures already published and cited on your site, shown with more visual prominence.
Journey wayfinding labelsShort navigational cues like "Newly diagnosed?" with no medical claims.

How we'd take it to your team

Your MLR/PRC team makes the final call. We make review fast.

For a live build, we produce the formal review package to your team's template: annotated claims mapped to references, a complete change log, and a submission determination, so your reviewers spend their time only on what truly needs judgment.

This overview is a working model, not legal advice. The "unbranded is lower-review" approach rests on FDA practice and current guidance; final classification of any asset belongs to your MLR/PRC team and counsel.

Explore the redesigned site →